Big News: We’ve Invested £250K in a Brand-New Beetroot Press!
We’re thrilled to announce a major milestone at James White Drinks—we’ve just installed a brand-new £250,000 beetroot pressat our factory in Suffolk!
Boosting Productivity with Solar Energy
We’ve got some exciting news from our home in Ashbocking, Suffolk: we’ve just installed a whole load of new solar panels on site. Why? Because we’re pressing more juice than ever before – and we need the power to keep up.
July 2024 Ambassador
Robby Dambrot is an American soccer player who plays as a defender for Loudoun United in the USL Championship. Robby got to play alongside Wayne Rooney for a match in his first year as a pro whilst on loan to to DC United.
April 2024 Ambassador
Gary Thwaites is an accomplished ultra-marathon and trail runner who co-hosts the "Tea and Trails" podcast. Through this platform, he engages with a wide audience in the running community, sharing experiences, stories, and advice, fostering a sense of camaraderie and support among runners worldwide.
New Veg it juice
We've launched our brand new Veg It vegetable juice. The perfect replacement for your missing vegetable juice favourite.
March 2024 Ambassador
Jade Skillen is a personal trainer and Hyrox Coach who recently achieved the fastest UK Pro Female Hyrox time! Jade has a wealth of experience in the world of health and fitness, having helped over 450 Hyrox competitors enter the sport, coached 86 athletes to podium, 69 to World Championship Qualification and helped 12 athletes to World Championship Titles.
James White Drinks on Channel Four
We were featured on the new Michael Mosely show on Channel Four - Secrets of your big shop.
Lawrence Mallinson gave Michael Mosely a tour of our facilities and explained the health benefits of our juice.
December 2023 Ambassador
David ‘Jacko’ Jackson is an ex-professional rugby player turned ultra runner with a passion for the benefits of science based and research backed breathing techniques. Jacko has been using Beet It Sport products since 2015 and continues to use the products for his ultra marathon events.
“I love how the Beet It Sport shots make me feel I have an increase in aerobic capacity, and I love the taste of the Regen that helps my recovery times.”
James White awarded Gold level
Following an annual audit, James White Drinks have been awarded the Gold Level by the Suffolk Carbon Charter.
November 2023 Ambassador
Martyn Pace is a fitness and weight loss coach with over 10 years of experience in the fitness industry. In December, he will be attempting a Guinness World Record for the greatest number of chest-to-floor burpees in 24hrs to raise funds and awareness for The Baby Unit Fund. Martyn is no stranger to burpees, having already completed 1,250 of them with his wife during the Covid lockdown.
October 2023 Ambassador
Ollie Dewsbury is a bright prospect for Welsh football who currently plays for Bristol Rovers U16s Academy and Wales U16s. He scored his first international goal against South Korea this year and is dedicated to being the best he can be in the sport.
Official Nutrition Partner for The Running Conference
We are thrilled to announce that we have been chosen by the Running Industry Association (RIA) as the Official Nutrition Partner for their upcoming Running Conference 2023. The event will be held at Holywell Park Conference Centre, Loughborough University, UK from the 10th to 12th December 2023.
August 2023 ambassador
Andy & Adam McKibbin are a Sidecarcross team based in Northern Ireland. In 2019, Andy was Irish Sidecar Champion as a passenger and the guys recently scored points for the first time at the World SidecarCross Grand Prix in July 2023.
Hydration for Happy Kids
Our top tips for helping you to ensure your kids stay hydrated this summer. Including information on our brand new kids drinks range.
July 2023 Ambassador
Melissah Gibson is a long-distance runner who has competed in events around the world, including Comrades in South Africa in 6:51 (sub 7 target) which took 21 mins off the Aussie women’s record and was the first recorded Brit.
Beetroot juice: what DOES THE SCIENCE SAY?
Guest writter, Marlena Taczarek, Nutrition BSc, covers the science behind Beetroot juice.
June 2023 Ambassador
Tony Revell is an ex-Elite Cross Country Mountain Bike athlete and current Pro Hyrox athlete. Tony has a host of victories in both cycling and Hyrox and most notably holds the World Record for a Hyrox event wearing a 10kg backpack in London, whilst raising money for MacMillan Charity.
Organic Kids range
We are thrilled to announce the launch of our newest organic drinks range, developed specifically for children. Made with just the highest quality organic juices with 50% water added, the drinks are a delicious and healthy option with the not-so-secret ingredient of vegetable juice included.
How does cherry extract aid recovery
Have you heard of tart cherry juice for improved recovery? According to the International Olympic Committee, sour cherry has been shown to significantly reduce symptoms and enhance recovery from DOMS. We dive a little deeper in this article.
Concentrated Beetroot Juice: The Secret Weapon for Cyclists
Experiencing fatigue and exhaustion whilst cycling? Concentrated beetroot juice may be your answer.
May 2023 Ambassador
Helen Gaunt is a PT and runner based in Turnbridge Wells who has several years of success in running, including 1st place W40 in the World Marathon Majors 2022, 1st place 2022 Great Run Bristol 10K outright and more recently 3rd place British female at the 2023 London Marathon –
Helen finished in a club record time of 2.35.38 which is the UK’s fifth fastest ever over 40 age group time!
April 2023 Ambassador
Ronan Michael is an Irish professional rugby league footballer who plays as a prop for the York Knights in the Championship and Ireland at international level. He previously played for the Huddersfield Giants in the Super League – he is the 2nd ever homegrown Irish player to play Super League!