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  • Home
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      • Beet It
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    • Beet It Sport drink range - nitrate 400, nitrate 3000 and Regen

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Flottweg beetroot press

Big News: We’ve Invested £250K in a Brand-New Beetroot Press!

We’re thrilled to announce a major milestone at James White Drinks—we’ve just installed a brand-new £250,000 beetroot pressat our factory in Suffolk!

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James White Drinks

Boosting Productivity with Solar Energy

We’ve got some exciting news from our home in Ashbocking, Suffolk: we’ve just installed a whole load of new solar panels on site. Why? Because we’re pressing more juice than ever before – and we need the power to keep up.

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Robby Dambrot playing football

July 2024 Ambassador

Robby Dambrot is an American soccer player who plays as a defender for Loudoun United in the USL Championship. Robby got to play alongside Wayne Rooney for a match in his first year as a pro whilst on loan to to DC United.

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Gary Thwaites with dog on a run

April 2024 Ambassador

Gary Thwaites is an accomplished ultra-marathon and trail runner who co-hosts the "Tea and Trails" podcast. Through this platform, he engages with a wide audience in the running community, sharing experiences, stories, and advice, fostering a sense of camaraderie and support among runners worldwide.

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New Veg It drink pouring into a glass

New Veg it juice

We've launched our brand new Veg It vegetable juice. The perfect replacement for your missing vegetable juice favourite.

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Jaden Skillen at Hyrox

March 2024 Ambassador

Jade Skillen is a personal trainer and Hyrox Coach who recently achieved the fastest UK Pro Female Hyrox time! Jade has a wealth of experience in the world of health and fitness, having helped over 450 Hyrox competitors enter the sport, coached 86 athletes to podium, 69 to World Championship Qualification and helped 12 athletes to World Championship Titles.

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Lawrence Mallinson and Michael Moseley talking about beetroot

James White Drinks on Channel Four

We were featured on the new Michael Mosely show on Channel Four - Secrets of your big shop.

Lawrence Mallinson gave Michael Mosely a tour of our facilities and explained the health benefits of our juice.

Watch the clip now
David ‘Jacko’ Jackson running

December 2023 Ambassador

David ‘Jacko’ Jackson is an ex-professional rugby player turned ultra runner with a passion for the benefits of science based and research backed breathing techniques. Jacko has been using Beet It Sport products since 2015 and continues to use the products for his ultra marathon events.

“I love how the Beet It Sport shots make me feel I have an increase in aerobic capacity, and I love the taste of the Regen that helps my recovery times.”

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Logo for the gold award by the Suffolk Carbon Charter 2023

James White awarded Gold level

Following an annual audit, James White Drinks have been awarded the Gold Level by the Suffolk Carbon Charter.

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Fitness coach Martyn Pace

November 2023 Ambassador

Martyn Pace is a fitness and weight loss coach with over 10 years of experience in the fitness industry. In December, he will be attempting a Guinness World Record for the greatest number of chest-to-floor burpees in 24hrs to raise funds and awareness for The Baby Unit Fund. Martyn is no stranger to burpees, having already completed 1,250 of them with his wife during the Covid lockdown.

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Ollie Dewsbury playing football

October 2023 Ambassador

Ollie Dewsbury is a bright prospect for Welsh football who currently plays for Bristol Rovers U16s Academy and Wales U16s. He scored his first international goal against South Korea this year and is dedicated to being the best he can be in the sport.

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Official partner for the running conference in 2023 - Beet It Sport

Official Nutrition Partner for The Running Conference

We are thrilled to announce that we have been chosen by the Running Industry Association (RIA) as the Official Nutrition Partner for their upcoming Running Conference 2023. The event will be held at Holywell Park Conference Centre, Loughborough University, UK from the 10th to 12th December 2023.

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Andy & Adam McKibbin doing sidecar cross

August 2023 ambassador

Andy & Adam McKibbin are a Sidecarcross team based in Northern Ireland. In 2019, Andy was Irish Sidecar Champion as a passenger and the guys recently scored points for the first time at the World SidecarCross Grand Prix in July 2023.

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Hydration for happy kids - organic drink range for kids

Hydration for Happy Kids

Our top tips for helping you to ensure your kids stay hydrated this summer. Including information on our brand new kids drinks range.

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Melissah Gibson running

July 2023 Ambassador

Melissah Gibson is a long-distance runner who has competed in events around the world, including Comrades in South Africa in 6:51 (sub 7 target) which took 21 mins off the Aussie women’s record and was the first recorded Brit.

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Fresh beetroots

Beetroot juice: what DOES THE SCIENCE SAY?

Guest writter, Marlena Taczarek, Nutrition BSc, covers the science behind Beetroot juice.

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Tony Revell at hyrox

June 2023 Ambassador

Tony Revell is an ex-Elite Cross Country Mountain Bike athlete and current Pro Hyrox athlete. Tony has a host of victories in both cycling and Hyrox and most notably holds the World Record for a Hyrox event wearing a 10kg backpack in London, whilst raising money for MacMillan Charity.

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Organic Kids juice cartons

Organic Kids range

We are thrilled to announce the launch of our newest organic drinks range, developed specifically for children. Made with just the highest quality organic juices with 50% water added, the drinks are a delicious and healthy option with the not-so-secret ingredient of vegetable juice included.

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A mound of cherries

How does cherry extract aid recovery

Have you heard of tart cherry juice for improved recovery? According to the International Olympic Committee, sour cherry has been shown to significantly reduce symptoms and enhance recovery from DOMS. We dive a little deeper in this article.

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Group of cyclists

Concentrated Beetroot Juice: The Secret Weapon for Cyclists

Experiencing fatigue and exhaustion whilst cycling? Concentrated beetroot juice may be your answer.

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Helen Gaunt running

May 2023 Ambassador

Helen Gaunt is a PT and runner based in Turnbridge Wells who has several years of success in running, including 1st place W40 in the World Marathon Majors 2022, 1st place 2022 Great Run Bristol 10K outright and more recently 3rd place British female at the 2023 London Marathon –
Helen finished in a club record time of 2.35.38 which is the UK’s fifth fastest ever over 40 age group time!

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Ronan Michael holding rugby balls

April 2023 Ambassador

Ronan Michael is an Irish professional rugby league footballer who plays as a prop for the York Knights in the Championship and Ireland at international level. He previously played for the Huddersfield Giants in the Super League – he is the 2nd ever homegrown Irish player to play Super League!

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James White Drinks

Making delicious non-alcoholic juices since 1989. Bold by Nature.

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