We’re thrilled to announce a major milestone at James White Drinks—we’ve just installed a brand-new £250,000 beetroot press at our factory in Suffolk!
Located at our home at Whites Fruit Farm, this investment comes on the back of a fantastic year for Beet It. In 2024, we achieved 47% growth, taking us to over £5 million in retail sales value, making us the UK’s #1 beetroot juice brand. And we’re only just getting started.
🧃 Growing Demand for Real Health
While much of the juice category has been in decline, Beet It is bucking the trend—thanks to health-conscious customers like you who care about what’s in your glass. Beet It isn’t just another health drink; it’s a brand rooted in real science.
“Beet It continues to defy the decline seen in the wider juice category, as increasingly health-conscious consumers buy into a brand that is built on actual medical research and not some faddy health claims,” says our Managing Director, Lawrence Mallinson.
Since 2008, Beet It has been at the forefront of beetroot juice research, supporting over 300 scientific studies into its effects on things like blood pressure and stamina. You may have even caught our mention in Channel 4’s Michael Mosley: Secrets of the Big Shop, when the late Dr. Mosley visited our farm in 2023.
🌱 A Boost for British Organic Farming
This new press doesn’t just help us meet growing demand—it also deepens our commitment to UK production and to supporting organic farming across East Anglia.
“Our investment in the site shows our commitment to pressing in the UK and our support for Organic farming across East Anglia,” adds Lawrence.
The new press will support the production of over 1 million litres of organic beetroot juice each year, all pressed right here at our Suffolk site.
🆕 Don’t Miss Our New Organic Shot Flavours
And while we’ve been busy upgrading our press, we’ve also expanded our Beet It Organic Shot range! You can now enjoy:
- Beet It Organic (original)
- Beet It Organic with Ginger
- Beet It Organic with Turmeric
Each one is crafted with care, using 100% natural ingredients—perfect for a quick, healthy boost.