Beet your personal best!
Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice - available as 70ml Nitrate 400 shot, 250ml Nitrate 3000 super concentrate or 20g Nitrate 400 crystals (coming soon).
Why Beet It Sport?Over the last decade, our beetroot juice has been independently tested by over 300 universities worldwide. There are many beetroot juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal, if any, performance benefit. Our Beet It Sport Nitrate 400 shot has been shown to be the only concentrated beetroot juice product to provide an adequate dose of dietary nitrate per serving (400mg).
Used by Elite Athletes
Adequate nitrate dose
Every batch tested
How does it work?
- After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
- Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
- Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
- A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.
In 1998, three scientists – R F Furchgott, L J Ignarro and F Murad – were awarded the Nobel Prize for the discovery of the importance of nitric oxide.
Backed by ScienceBeet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focussed on the following areas:
1. Bailey SJ, Winyard P, Vanhatalo A, et al. Dietary nitrate supplementation reduces the O2 cost of low-intensity exercise and enhances tolerance to high-intensity exercise in humans. J Appl Physiol. 2009; 107:1144–55.
2. Bailey SJ, Varnham, RL, DiMenna FJ, et al. Inorganic nitrate supplementation improves muscle oxygenation, O2 uptake kinetics, and exercise tolerance at high but not low pedal rates. J Appl Physiol. 2015; 118: 1396–1405.
1. Thompson C, Wylie LJ, Fulford J, et al. Dietary nitrate improves sprint performance and cognitive function during prolonged intermittent exercise. Eur J Appl Physiol. 2015; 115:1825–34.
2. Wylie LJ, Bailey SJ, Kelly J, et al. Influence of beetroot juice supplementation on intermittent exercise performance. Eur J Appl Physiol. 2016; 116:415–25.
3. Jones AM, Fergusson SK, Bailey SJ, et al. Fibre-type specific effects of dietary nitrate. Exerc Sport Sci Rev. 2016; 44(2): 53-60.
Strength and Power
1. Coggan AR, Leibowitz JL, Kadkhodayan ADT, et al. Effect of acute dietary nitrate intake on knee extensor speed and power in healthy men and women. Nitric Oxide. 2015; 48:16–21.
2. Williams TD, Martin MP, Mintz JA, ett al. Effect of Acute Beetroot Juice Supplementation on Bench Press Power, Velocity, and Repetition Volume. J Strength Cond Res. 2020; 34(4):924-928.
3. Rodríguez-Fernández, A, Castillo, D, Raya-González, J, et al. Beetroot juice supplementation increases concentric and eccentric muscle power output. Original Investigation. Journal of Science and Medicine in Sport. 2020.
Consume 1 or 2 Beet It Sport shots one to three hours before training and for up to six days before competition.
Why beet it sport regen cherry+?The new Beet It Regen Cherry+ is a novel recovery shot containing a mixture of sour cherry juice concentrate (58%) and beetroot juice concentrate (42%) in a convenient ready-to-drink 70ml format. Unlike other cherry juice products, Beet It Regen Cherry+ does not need to be diluted with water meaning it is quick and convenient for on-the-go consumption.
Every batch tested
How does it work?
Sour cherry juice concentrate has been shown to have anti-inflammatory effects, including reduced symptoms of, or enhanced recovery, from muscle damaging exercise (i.e., delayed on muscle soreness).
Consume 1 Beet It Sport Regen Cherry+ immediately after exercise and for 2 to 3 days therafter to promote recovery.