Beet It Expansion
Our Suffolk-based beetroot juice press gets new storage facilities thanks to the European Agricultural Fund for Rural Development. Over the past 30 years, we have successfully developed and grown a distinguished portfolio of brands: James White for our English apple juices and organic range of fruit and vegetable juices that includes Beet It, the world’s leading beetroot juice and sports nutrition brand, Big Tom Europe’s leading spiced tomato juice, Thorncroft a range of Hedgerow inspired cordials and most recently our Zinger shots, the little drinks with a big Zing. Inspired by the remarkable scale of on-going Beetroot juice research into...
How to fuel during the London Marathon
A nutritionist's guide to fuelling during the London Marathon. Written by guest writer James Fleming MSc, SENr.
New shot production line for James White
At James White we’ve always dreamt big and are strong advocates for innovation, which we believe is key to staying the leader in our field. From being the first to launch a spicy tomato mix, Big Tom, now famous around the world, to pioneering the development of dietary nitrate supplement juices with our Beet It Sports range, we’d like to think we’re always one step ahead! In 2019, we were lucky enough to receive funding from the European Agricultural Fund for Rural Development, which allowed us to install a new production line for our 70ml PET shot bottles at our...
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