Concentrated Beetroot Juice: The Secret Weapon for Cyclists
For recreational cyclists, there's nothing more exhilarating than the feeling of wind rushing past your face, your muscles working hard, and your heart beating faster. But as you push yourself to go further and faster, you may also experience fatigue and exhaustion, which can hinder your performance. Luckily, there is a natural and effective solution: concentrated beetroot juice.
Beet It Expansion
Our Suffolk-based beetroot juice press gets new storage facilities thanks to the European Agricultural Fund for Rural Development. Over the past 30 years, we have successfully developed and grown a distinguished portfolio of brands: James White for our English apple juices and organic range of fruit and vegetable juices that includes Beet It, the world’s leading beetroot juice and sports nutrition brand, Big Tom Europe’s leading spiced tomato juice, Thorncroft a range of Hedgerow inspired cordials and most recently our Zinger shots, the little drinks with a big Zing. Inspired by the remarkable scale of on-going Beetroot juice research into...
How to fuel during the London Marathon
A nutritionist's guide to fuelling during the London Marathon. Written by guest writer James Fleming MSc, SENr.
Recent articles