News

We’re thrilled to announce a major milestone at James White Drinks—we’ve just installed a brand-new £250,000 beetroot press at our factory in Suffolk! Located at our home at Whites Fruit Farm, this investment comes on the back of a fantastic year for Beet It. In 2024, we achieved 47% growth, taking us to over £5 million in retail sales value, making us the UK’s #1 beetroot juice brand. And we’re only just getting started. 🧃 Growing Demand for Real Health While much of the juice category has been in decline, Beet It is bucking the trend—thanks to health-conscious customers like...

We’ve got some exciting news from our home in Ashbocking, Suffolk: we’ve just installed a whole load of new solar panels on site. Why? Because we’re pressing more juice than ever before – and we need the power to keep up. This isn’t just about going green (though that’s still part of it). It’s about doing things smarter. Better. More efficiently. As demand for our natural juices keeps growing, we need to make sure we can keep delivering the quality and consistency you expect from us – without bottlenecks, without compromise. So, we’ve taken a big step forward. Thanks to...

Gary Thwaites is an accomplished ultra-marathon and trail runner who co-hosts the "Tea and Trails" podcast. Through this platform, he engages with a wide audience in the running community, sharing experiences, stories, and advice, fostering a sense of camaraderie and support among runners worldwide. 1. How did you first become interested in trail and ultra-marathon running? I was fundraising for MND and went looking for marathons local-ish to me and I stumbled upon the Hardmoors Trail Marathon series. Before that, I didn’t know anything about official trail races or ultra-marathons, but once I set foot on the Yorkshire trails there...

Do you love V8 vegetable juice but can no longer find it on the supermarket shelves? Well, we have the answer for you. Our brand new Veg It juice is made from 8 different vegetables and is a perfect replacement for your old juice.  It is available in a multipack from our web shop and on Amazon; or in individual 1 litre cartons in over 300 Tesco stores nationwide from the 3 March 2024, with other supermarkets launching later this year. Veg It can be stored in your cupboard with an extra long shelf life to ensure you can always...